A Bright Looking Future

Chae will be divulging into the future in two predominant ways; discussing the future in reflection of BCM325 material on our podcast and creating a 5 year plan that foresees where we want our business to be and how we want to conquer the small business economical regime whilst it ‘takes-off’.

We have decided to create a podcast due to the recent overwhelming evidence of their rising popularity due to the current pandemic. The reason we have decided to do podcasts is because of their benefits in creative production such as ease in consumption, portability and personalisation. Particularly as we are planning as per our production timeline to release weekly, our interaction should be heightened. 

Chae aspires to grow the ‘student insights’s features within our magazines as small business representation. Recent research has shown us that the small business regime is a growing powerful phenomena,

“The  various  positive  changes  taking  place  in the  economies  of  countries  are  inextricably linked with the development of small business and private entrepreneurship.”

(Ismoilov, 2020).

We believe committing to small business representation will be beneficial for our brand considering these trends.

The five year plan we aspire to implement has been guided by business academics that stimulate us with the ‘five stages of business growth’ (Churchill & Lewis, 1983) where we currently reside in the ‘existence’ stage. Therefore our current concerns are “obtaining customers and delivering the product or service contracted for.” however we will maintain guidance via a business framework which will embody our report for the 5 year plan.


5 Comments Add yours

  1. Candace says:

    Hi Chelsea, this is a solid DA idea.

    I like how you are incorporating the subject material into your project. However, I wonder who your intended audience is for the podcast, and how you can bring in a wider audience by discussing things related to BCM325. Here is a link to selecting a podcast niche: https://quickstartpodcast.com/podcast-topics-selecting-your-podcast-niche/ You have some good ideas about other podcast topics, but be careful to not get too BCM-specific, so the podcast can remain relatable to a wider student audience.

    You have big plans for the future of Chae, but a set timeline would be helpful to make sure you are on track. Discussing your ideas in your podcast topics could help with this. Wendell Bell says in ‘Making people responsible’ that, “Preferable futures can be constructed based on … the value judgements of the respondents.” The respondents being your audience, you can ask what they would like to see the most, and prioritise your plans that way.

    You don’t mention where you will be hosting your podcast, so here is a link for the best podcast-hosting platforms, which might be beneficial to your planning: https://www.podcastinsights.com/best-podcast-hosting/

    This is a really cool idea and I wish you all the best!


  2. JZahra says:

    Hi Chelsea, This is a really cool way of integrating a previous project into BCM 325 and future thinking. I also like the fact that you aren’t just continuing the same production but are looking at growth and adding a podcast. However at some points it feels like this DA may be 2 projects, a podcast discussing potential future for Chae and a business plan on growing Chae.
    You have linked well to BCM325 with academic and relevant research and I like the way you have use hyperlinks well throughout your contextual statement.


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