Much like the topic of last week, permission control is a central ideology clouding the concerns around technology and algorithmic control. Components like ‘big data’ which are “very large datasets of information gleaned from online footprints and other sources, along with analytic and computational tools.” (Zeynap, 2014) are an example of algorithmic control in which…

User access and control ideologies are two components that are consequented from the evolution of technology becoming a counterpart of human beings. Our acquaintance with technology has transformed into an ‘extension of ourselves’ being the medium in McLuhan’s theory. The message therefore communicated as the attachment of the internet and smartphones and computers and more. …

Media ownership on the digital plane has intensified what it means to produce original content and how copyright plays into that role. Copyright originated as a measure to protect producers (like authors or artists) from the unethical redistribution of their work. Stealing intellectual property, this was known as literacy, music, artworks and materials of such…

Chae Media has undergone a massive change! Chae has been rebranded to fully encompass the true ambience that Chae Media wants to portray to their student audience. The rebrand included a change in colour scheme on all of our social media platforms, a new designed website and an amazing new logo! Our decision to rebrand…

Guy Debord’s Society of the Spectacle famous line about life being an accumulation of spectacles is almost a reference to another book by Karl Marx that life was an “immense accumulation of commodities” (Marx 1859) What these authors meant is that the strive for appearance as opposed to quality of the product was being sold…

Frames in media are known as the lens constructed by prior experience and knowledge, schema, to interpret a ‘chaotic stimuli’ of an event into a story for an audience to consume. Schema is known as the infusion of past experience into the gaps and fragments of current reality where existing patterns are unknown to the…

The Distributed Media shift in paradigms has altered the way news and events reach the everyday audience. Because media is distributed it interacts with an open program, where there are no restrictions on access to the content. This is why Legacy Media such as article subscriptions and even broadcasting channels are starting to pale in…

Clay Shirky mentions how the world is moving onward from “printing presses” and material goods; physical practice. The internet has now become the main medium of transaction. The media, its children, platforms as the many different routes you could take to participate in consumption. Is this a good thing? Shirky remarks, “Social tools create what…

We now understand what exactly the medium is the message means. We know it is an analytical tool utilized for the observations of what is happening around us. It is a deeper and more critical way of understanding the cultural, social and political atmosphere. So, how do communicative paradigms fit into the medium is the…

The Medium is described as “any extension of ourselves” (McLuhan 1964). While the Message is described as any change in “scale or pace or pattern” that is “introduced into human affairs” (McLuhan 1964) by an exterior invention or innovation (Federman 2004). These resources explain to us that the Medium is the Message equates to an…