My Media Ethnographies investigation will be concentrated on the aesthetic appeal of Chae Media’s, my content creating business, respective audience. I want to divulge into the ‘person’ of my audience and discover their subjective attractions to particular aesthetic images in order to utilise the information beneficially for Chae. The findings of this research will assist…

My investigation on Chae’s audience’s preferable aesthetics will undertake the methodologies of online observational research to the interactions of visual images, additional to semi-structured online interviews of selected audience members on why they prefer said aesthetic. I will be harnessing the theoretical paradigm that accompanies visual ethnography, referencing anthropology to surge into the domain of…

Problematizing I want my media niche of aesthetic on Pinterest’s and their subjective success to correlate to my current DA, Chae Media. Thus, my key issue to narrow down this field of study is to specifically investigate our audience; majority female students who are typically interested in art and lifestyle hobbies.  I aspire to find…

A field site is something that is utilised to determine a specific controlled topic of interest “The term field site refers to the spatial characteristics of a field-based research project, the stage on which the social processes under study take place” (Burrell, 2009,pg 182) However, in terms of ethnography, a field site must be “identifying…