Paula Scher’s work was a response in rebellion to the typical graphic design parameters she was led to study. Scher was inspired by the culture of the city, and decided to engage in a practice of work that uncovered the linear, typographical and compositional designs that could represent the atmosphere of city culture. Being in New York, this enhanced her inspiration and drive to embark on this creative vision. Scher never fitted into the graphic design criteria of “neatness” she studied, thus she created her own style which soon became to be revolutionary in typography and graphic design. Scher was also inspired by Seymour Chwast, a famous designer of image and typography, who she soon ended up marrying (to divorce after many years).
Scher is recognised for her utter determination in design, how the American female artist created this style of graphic design in reflection of the bustling life around her. Paula was a significant model in the image of design, she broke the ideas surrounded by graphic design and created her own approach to graphic design and typography. Her works linking typography in an artistic way and expanding what could be of art and text.
Andy Warhol is seen as one of the ‘godfathers’ of the Pop Art movement. Warhol has been an absolute pivotal artist in the restoration, progression and succession of pop art within the art world. Warhol approached art with the artistic lens of simplicity, rebellion, determination and innovation. The artist’s dedication to his work actually coined the nickname for his art studio “The Factory” for the uncanny view of his art being mass-produced for mass-consumption.
Warhol was inspired by the revolutionary beginnings of Dada, particularly Marcel Duchamp. Marcel and his urinal created the anti-art movement in the context of WWII, a period of rebellion and hard truths. Duchamp made the claim of what defines art, shouldn’t it be the artist? Taking on this idea, Warhol was seen to break through the barriers of Modernism. Rules of idealistic human life and utopia were surrounding the 1950s, typically portrayed in realistic and practical skill deriven mediums. Warhol collapsed the barriers of high and low culture, drawing inspiration from the Dada movement, Andy ventured into the world of conceptualism.
Warhol encased common everyday objects into his work such as soup cans. He created them with simplicity, bold lines and colours and a grid of repetition. Warhol changed the trends of art in response to the contextual barriers and rules of Modernism art. The asrtist made names for himself in Vogue, Glamour and Harper Bazaar magazines, all interested in his revolutionary approach to Pop Art. This was why Andy Warhol is a name known to many.
My interest and research poured into Postmodern and Pop Art movements has started to create an imprint in my Design brief. I have found myself creating this pink-faded aesthetic, postmodernism indulging into my design brief approach with the natural and retro tones building up in my portfolio. Even the sources of my images, notably an inspiration from the “salvaged materials” that are frequently used in postmodernism. I found this in my letter X, where I had taken a photo of my partner’s work uniform. Furthermore, within my black and white series I have found that I have betrayed the usual subject of an image being white, and made each subject of my letter darker as opposed to lighter (aside from those images which are originally lighter/white). Pop Art with its bright colours and bold lines even made an imprint in my J letter, which has made it scarcely different from the rest of my series which I must fix, however I found it interesting that even the research into the movement subconsciously influenced my approach to colour. The research into Postmodern and Pop Art has made me attempt to diverge from the usual design principles and any associated rules.
Scher, P (2016) Paula Scher ADC Global Awards and Club.